San Francisco-based designer


Who is Theo?

Instagram

LinkedIn

Email

Archive
The Life and Work of Massimo Vignelli
Accordion book 5x10
2023


Most known for his work on the NYC Subway map, Massimo Vignelli is an Italian graphic and product designer and architect, from whom I find a lot of inspiration. I researched, designed, printed, and produced an accordion book of his most notable works and words. It is essential to point out the use of the Helvetica font in this accordion book. I chose to do this because Vignelli was responsible for a lot of the branding/popularization of the typeface.
The most impactful aspect of this project was curating the accordion book itself. As I held it in my hands,
I could see my work come to life, reminding me why I design.




All content © Theo Ardinger