Tum Tab — Theo Ardinger

San Francisco-based designer

Tum Tab

Branding + Packaging

2026

TumTab is a portable lactose intolerance relief brand designed for people who refuse to slow down for dairy. Positioned as both functional and rebellious, the brand reframes digestive relief as an everyday essential for spontaneous eating, nightlife, and on-the-go convenience rather than a clinical necessity.

Offered in both blister pack and blotter formats, TumTab introduces a compact, accessible alternative to traditional enzyme packaging. The brand identity embraces bold typography, acidic color palettes, and high-contrast visuals to create a disruptive presence that feels more aligned with streetwear and nightlife culture than pharmacy products.